The cinematic "Wear the Future" is our non-commercial work dedicated to exploring the art of choreography and virtual fashion. We aimed to showcase a performance which is impossible to replicate through traditional filming methods.
main / project / digital fashion
client: itsalive
Full cg production
about project
Two costumes were developed specifically for the video, symbolizing opposite directions in fashion: classic and street fashion. A battle ensues between the characters, but in the end, fashion triumphs.
The "Bear Coat" item from our video won a virtual fashion competition. The jacket can be tried on in the AR try-on application Zero10.
digital fashion
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